4 Reasons Why Your Home Isn’t Selling in Massachusetts

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The For Sale sign is up in your front yard, people have come and gone to the Open House (or maybe the Open House had very little traffic which left you feeling defeated). You are seeing neighbors sell their homes after only a few days and wondering why you haven’t gotten that accepted offer yet. Here are a few reasons that your home hasn’t sold.

#1: Condition – If your home is in need of some TLC, it can lead to a lack of buyer interest. Buyers are more forgiving when they have fewer options but poor use of space or dirty home is hard to overlook. At a listing appointment, it’s important for the agent to tour your home and make recommendations on things to consider repairing or replacing. You might want to consider making minor repairs such as painting the walls a neutral color, refinishing the floors, mulching flower beds and cleaning up the yard, Many times, simple fixes can make a big difference to the eyes of a buyer.

#2: Location –  People want to be in specific school districts, neighborhoods, a certain distance from the city or maybe they want privacy. Many buyers put a BIG priority on the location of their new home. If your home is in an undesirable location, it’s going to need some help! It’s important to take location into consideration when pricing a home.

#3: Marketing – When you put the location, the condition, and the price into perspective and those are all check out, it could be that your home isn’t being seen and needs more exposure to reach the right buyers. How is your home being marketed? A lot more goes into the marketing strategy of a new listing than sticking a sign in the yard and putting the home on MLS. How many internet views is your listing getting? Do you have professional photos that show your home in it’s best light? Is your home being marketed on social media to the area around where it’s located? The more exposure your home has, the more demand it can create so marketing is a key piece of the puzzle to evaluate if your home is still sitting for sale.

 

#4: Price – At the end of the day, the price is going to be a determinating factor in whether or not your home sells. Ultimately the buyer and the market dictate the value of your home. The value of your house is going to be determined by what a buyer is willing to pay for it. It’s important to have a plan in place as soon as you sign the listing contract so that you can evaluate the activity and adjust the price if needed. In most cases, if your home has been on the market for a few days and you haven’t had any showings, it’s a good indication that your home is priced too high. If you’ve had several showings but no offers, then you could just be slightly overpriced.

If you’re thinking of selling and want to avoid ending up in this situation, I’d love to set up a zoom call and go over your options

Erica Pezente

hello@ericapezentehomes.com

508-494-7817